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Partnering in Business with Germany is tailored to your needs
Looking for new business partners abroad? Seeking access to new target markets? Without too much effort? Partnering in Business with Germany gives you access to well-prepared entrepreneurs from 22 partner countries.
How participating in the partnership programme benefits you
Top and middle managers from the partner countries will visit your companies so that you can get to know each other and your businesses. This can be either as part of a group or for an individual meeting on potential cooperation.
Your company will benefit in several ways:
You will benefit from direct contact:
Each visit will give you a chance to meet with managers from around 20 international companies that are interested in forging business relations with Germany. As talks will be held in English, you can enter into direct contact with decision makers. In exceptional cases, we will provide interpreters.
Matching partners:
A targeted preselection process will ensure that the entrepreneurs and companies you will meet are a match for you. Both sides will benefit from the mutual dialogue and will gain access to new target and sales markets with which they have previously had few business relations. Often, these contacts will form the basis for long-term cooperation.
Contracts/agreements:
The selected managers will come to you with specific business ideas. Business is best done face-to-face, by partners who know and trust each other and hold each other in high esteem. The dialogue taking place on business premises, which is so typical of this programme, is ideal for building this kind of business relationship as it offers first-hand insights into corporate practice.
A chance to showcase your products and services:
There will be presentations both online and in the real world, where you will have an opportunity to showcase your products and services in front of entrepreneurs and companies from abroad. The visits by managers from abroad will raise your company’s profile abroad.
In the video, two SMEs describe how they are benefiting from the programme – discover the possibilities and use the advantages for your company too!
This is how the partnership programme works
Under the programme, managers from abroad will be carefully and thoroughly prepared for cooperation with your company. They will be familiar with Germany’s business culture, understand the benefits of Germany’s high standards regarding quality and the environment, of fair working conditions, of adherence to deadlines and contracts and know just how important these factors are for building successful long-term cooperation with German partners.
Participating decision-makers from abroad will have acquired comprehensive knowledge of the German market. They will know the requirements for making detailed bids and for formulating their own specifications for products and services. Throughout the programme, participating managers will hone the details of promising cooperation projects with potential German business partners. The involvement of Business Development Centres in Germany ensures that, from the very start of the programme, managers will be well prepared for B2B meetings.
Download our information flyer here (in German)
How exactly can I meet partners for international business through Partnering in Business with Germany?
For German companies, there are two ways of participating in the programme. You can invite a group of managers from abroad to visit your company and share experiences with them (company visits). This will give you insights into the market abroad and contacts with interesting partners. You can also contact selected companies from abroad individually and explore possibilities for future cooperation (B2B).
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Every year, some 700 company visits and more than 2,000 B2B meetings take place under the programme. Approx. two thirds of the participating German companies are SMEs.
Testimonials of German companies
This is a unique opportunity to connect and exchange views with different companies that we would never have met otherwise. It is also about the public image of your own company or brand that may still be unknown in a specific country.
The programme creates a win-win situation and is simply the easiest and shortest way to contact a company abroad. In practice this means that foreign managers get the opportunity to visit various German companies and I get the opportunity to introduce my own business to a number of managers at the same time.
Focus sectors and topics that bear responsibility for the future
Partnering in Business with Germany cuts across all sectors. At the moment, in particular participants from the following sectors are joining the programme:
Agriculture
Construction industry
Energy efficiency in industry
Renewable energy
Healthcare industry
Industry 4.0
Circular economy/environmental technologies
Food industry
What’s new in Partnering in Business with Germany?
Visit our news site to get updates from our partner countries, read reports about successful co-operations between German and foreign companies and coverage about visits of foreign managers in German companies.
In herausfordernden Zeiten stark: Mit Partnerschaften neue Märkte erschließen
„Chancen ergreifen in Zeiten anhaltender Krisen“, „Innovation als Marktvorteil von Deutschland nutzen“ und „risikofreudiger agieren“ – diese Schlagworte prägten die Diskussionen des 3. Außenwirtschaftstages des Bundesministeriums für Wirtschaft und Energie (BMWE) am 28. Oktober 2025 im Haus der Deutschen Wirtschaft in Berlin.
New markets, new partners – how German SMEs benefit from Latin America
Latin America is an increasingly interesting prospect for German companies, particularly small and medium-sized enterprises seeking to diversify their supply chains, open up new sales markets or place technologies internationally. The Partnering in Business with Germany programme brings together SMEs with fitting partners from this region. The fact that Colombia and Brazil are joining the programme as new partners underlines Latin America’s strategic importance as a forward-looking market for German SMEs.
Mexico: record number of participants in the programme’s more than ten-year history
A networking event in Mexico City on 25 and 26 September 2025 showed the success of the Partnering in Business with Germany (PG) programme to promote foreign trade and investment: in 2024, around 100 Mexican business executives participated in the programme and established about 300 business contacts with German companies – impressive proof of the great potential for bilateral business initiation.
