Sydykov as an ambassador of Ströher products

Through the Programme, Aibek Sydykov, an experienced architect and entrepreneur, was appointed as the official representative of Ströher in Kyrgyzstan. This position enabled him to introduce Ströher products on the local market, which led to a significant change in the aesthetic appearance of buildings and facades in Kyrgyzstan.

Efficient corporate management: A formula for success from Germany

Inspired through his visits to companies and the training in Germany, Sydykov optimised processes in his firm. The introduction of efficient controlling and the creation of clear areas of responsibility led to a smart cost structure and improved work organisation. “I was able to increase the efficiency of my team considerably”, Sydykov says. He employed his successful approach to form another promising partnership with a German company. Sydykov has been working as an architecture and colour consultant for the company Ströher for some years now, a company specialising in building materials such as coverings and paints.

Progressive internationalisation: Ströher on the road to success in Central Asia

Ströher GmbH concentrates on the production of façade bricks and ceramic floor tiles. One third of its turnover is derived from international business. The cooperation with Aibek Sydykov has advanced the internationalisation ambitions of the long-established Hessian company. Andreas Manweiler, Sales Manager for the region, stresses the significance of Sydykov, who, through his profound market knowledge and his contacts, has contributed to the increase in brand awareness and to sustainable growth of the business in Kyrgyzstan. “Sydykov’s network and his expertise were decisive for our success”, Manweiler says. Business was so successful that Ströher opened its own representation in Almaty.