In these challenging times, the programme is also seen as an instrument that promotes the reconstruction of Ukraine by initiating business with German companies. The experience of German companies in circular economy, energy efficiency and construction technologies is particularly in demand.
In Ukraine, Partnering in Business with Germany is valued above all as strong pillar of support for the development of the individual industrial sectors in the Ukrainian regions.
Here, Oleksandr Palazov, Head of Department for Regulatory Policy and Entrepreneurship at the Ministry of Economy of Ukraine, highlighted what he considers to be “unique” about the programme, saying that the initiation of cooperation goes hand in hand with skills development. He also said that the experience of German companies had helped Ukrainian companies successfully establish the “Made in Ukraine” brand. Mr Palazov conveyed to the committee that Ukraine appreciates the flexibility of Partnering in Business with Germany as an instrument of foreign trade and investment promotion. He said that the programme is always ready to focus on new topics that reflect the mutual needs of businesses. Ms Gerlind Heckmann, Director for promotion and financing of foreign trade and investment; Ukraine – Eastern Europe, Caucasus, Central Asia at the Federal Ministry for Economic Affairs and Climate Action, also lauded Partnering in Business with Germany as an instrument providing a real win-win for the promotion of foreign business among SMEs in both countries.