At the event entitled “New realities, new strategies: opportunities for German foreign trade in view of geopolitical tensions”, high-ranking representatives of government and business came together to discuss the prospects of Germany’s export-oriented companies. During the panels, it became clear that German enterprises are facing new challenges in light of international crises, growing protectionism and dependencies on critical materials – which make the promotion of foreign trade and investment even more important. Programmes such as Partnering in Business with Germany show how targeted international cooperation can contribute to strengthening SMEs.
The Partnering in Business with Germany programme presented itself at the Foreign Trade Day as a practice-oriented success story. Every year, the instrument funded by the Economic Affairs Ministry brings together around 1,000 well-prepared cooperation partners from 22 countries with German SMEs. This results in new business relations, the transfer of know-how and lasting partnerships on an equal footing.
