The organisers of this “neoconference” purposefully avoided the classic speaker-to-audience format and instead created a space for interactive cooperation, allowing their guests to move from being passive participants to active co-creators of forward-looking projects. This concept aligned well with the goal of the event, which was not just to present current trends, but rather to work together to develop new ideas and to promote the emergence of new partnerships between German and Ukrainian companies.
In this “living lab” for the future, participants were invited to leave behind conventional modes of thinking and to make space for brave ideas, proactive networking and partnership-oriented dialogue. This new format set the stage for innovative technologies to be viewed in a new light, trends to be explored and new forms of partnership to develop in ways that push the bounds of conventional approaches in the sector – from adaptable cities to smart glass and circular business models.