Economic relations between Germany and Vietnam continue to grow, defying a global trend

Leveraging differences in business culture as a strength

“Partnering in Business with Germany is more than just a programme; it is a sign of trust and a bridge between our two economies,” Consul-General Andrea Sühl said. And Peter Kompalla, Chief Representative of the AHK, stressed the significance of the free trade agreement: “EVFTA means a lot for this valuable and stable partnership: 16% growth in 2025! German companies continuously look for new sourcing and sales partners.”

Even though business cultures differ – German companies tend to emphasise detailed planning whilst Vietnamese decision-makers often take a more pragmatic and implementation-focused approach ­­– both sides are committed to economic success. Manuel Palz, deputy head of unit for Partnering in Business with Germany at the Federal Ministry for Economic Affairs and Energy, highlighted how the two countries’ strengths complement one another. “Germany brings advanced industrial technology and engineering excellence to the table; Vietnam contributes strong growth, entrepreneurial spirit, and a strategically favourable geographic location.”

Innovation and sustainability as key fields of future cooperation

The event demonstrated that Germany-Vietnam cooperation rests on a solid foundation. Shared objectives in innovation, sustainability, and economic growth provide a strong basis for deepening the partnership further. Direct contacts and insights into German corporate practices especially benefit small and medium-sized enterprises in Vietnam, helping to foster a local supplier base that, in turn, benefits German businesses. The coming years thus present an opportunity for Germany and Vietnam to further expand their economic cooperation and to strengthen Vietnam’s role as a key partner for Germany.