During one of the regular networking events, around 100 former programme participants had the opportunity to engage in a dialogue with representatives of companies which are already using digital tools in day-to-day business. The topics included machine training via augmented reality, the analysis of customer data and the evaluation of financial risks via artificial intelligence (AI). Flix Chile and YOY Simulators were two of the companies sharing their practical experience with digital technologies during the event.
Digital tools for the internationalisation of Chilean SMEs
How can the digitisation of work processes help to improve the international competitiveness of Chilean SMEs? Former participants of the Partnering in Business with Germany programme discussed this question in Santiago de Chile at the end of November 2024.
Ms Pamela Ortega, architect and CEO of Dreamek, a green-tech company in the construction sector, is benefitting from digitisation for her sustainable building projects. Dreamek has developed a building system that can be delivered worldwide. The interactive and fast automatic processes of the system are based on a code and AI. Ms Ortega participated in the Partnering in Business with Germany programme with the aim to enter the German market. She said: “The programme helped me to establish my business in the field of sustainable construction in Germany. By participating in the programme, I was able to work together with my commercial agent in Berlin, Ms Mildred Aguilera, a Chilean architect with 20 years of experience in Germany. The programme is also the basis for our long-term relationship with the family-run SME Am Zehnhoff-Söns, which acts as our logistics partner receiving and delivering our goods for Germany and for northern Europe via Hamburg and Rotterdam.”
Chile’s forward-looking cybersecurity policy is examplary: Chile was the first country in Latin America to adopt a framework law on cybersecurity in 2024. The Chilean government promotes not only digitisation, but also energy efficiency and sustainability. Furthermore, Chile is the leading export nation in the region, with raw materials accounting for the majority of exports, followed by food. Chile’s government increasingly builds on renewable energy as an additional economic pillar. Green hydrogen, for instance, is used to speed up the energy transition. This offers great opportunities for German companies in the fields of raw materials, renewable energy and the production of green hydrogen.
Dr Thomas Schmitt, Head of the Economic Section at the German Embassy in Santiago de Chile, outlined the economic prospects between Germany and Chile, including a positive development regarding new business in the context of Partnering in Business with Germany. He said: “There is a long tradition of very close relations between our two countries. The modernised EU-Chile Advanced Framework Agreement, which will enter into force in the coming year for all trade matters set out in the agreement, can provide important stimuli also for our bilateral trade.”
Preview picture: Augmented Reality being tested ©GIZ/Andres Daly
ASOGICH, the network of Chilean companies participating in the programme and acting at international level, plays a key role for the dialogue. It aims to expand the cooperation with German enterprises, and especially with the German-Chilean Chamber of Commerce and Industry (AHK Chile), and to make the programme more visible in Chile.