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Partnering in Business with Germany at MEDICA 2025: high level of participation and strong international interest
The Federal Ministry for Economic Affairs and Energy (BMWE) presented the Partnering in Business with Germany programme at MEDICA in Düsseldorf from 17 to 20 November 2025. At the stand, visitors had the opportunity to inform themselves about the programme’s scope and objectives for structured business initiation with currently 22 partner countries.
Visit of Parliamentary State Secretary Stefan Rouenhoff to Vietnam: meeting with programme alumni
Parliamentary State Secretary at the Federal Ministry for Economic Affairs and Energy and Member of the German Bundestag Stefan Rouenhoff visited Vietnam together with a business delegation from 16 to 19 November 2025. The third session of the German-Vietnamese Joint Economic Committee, which took place in Hanoi on 17 November 2025, was one of the highlights of the visit.
Fresh impetus for cooperation: delegations from Central Asia and Latin America at AGRITECHNICA
International delegations from Kyrgyzstan, Uzbekistan and Colombia visited AGRITECHNICA – the world’s leading trade fair for agricultural technology – in Hanover from 11 to 13 November 2025 in the context of the Partnering in Business with Germany programme.
Strong in challenging times: partnerships to open up new markets
“Seizing opportunities in times of continuing crises”, “using Germany’s competitive edge of innovation” and “taking more risks” – these issues were discussed during the 3rd Foreign Trade Day of the Federal Ministry for Economic Affairs and Energy (BMWE) in the Haus der Deutschen Wirtschaft in Berlin on 28 October 2025.
Basis laid for partnership with Kenya
From 13-14 October, a delegation headed by the Federal Ministry for Economic Affairs and Energy travelled to Nairobi to discuss the beginning of bilateral cooperation under the Partnering in Business with Germany Programme.
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Making cooperation concrete: how the Africa Business Network strengthens economic partnerships
The 21st Partner Meeting of the Africa Business Network (ABN) took place on 22 September 2025 at the Haus der Deutschen Wirtschaft in Berlin and was more than just a networking event: it demonstrated how we can concretely design and systematically support the economic cooperation between Germany and Africa.
Innovative solutions for a sustainable South African economy
In late August, 45 South African executives who had taken part in the Partnering in Business with Germany programme met in Cape Town with representatives from business associations, the Consulate General in Cape Town, the South African Department of Trade, Industry and Competition, the Southern African-German Chamber of Commerce and Industry (AHK South Africa), and Germany Trade & Invest. The focus was on promoting innovation and partnerships for a sustainable and digital future, and encouraging professional exchange and networking.
Conferences on cooperation with Africa in Kiel and Hanover
In June 2025, the Wirtschaftsförderung und Technologietransfer Schleswig-Holstein (WTSH), the chambers of commerce in northern Germany and the Africa Business Network (GTAI) hosted networking events for local SMEs in Kiel and Hanover. Partnering in Business with Germany took the opportunity to make the programme better known in this region.
South Africa: the gateway to the African continent
As the geopolitical landscape shifts, the importance of diversifying markets is growing – for both South Africa and Germany alike. Against this backdrop, the second meeting of the German-South African Steering Committee took place in Berlin on 11 June 2025, with a clear focus on deepening bilateral economic ties.
Meeting of Partners in the Africa Business Network: A Focus on North Africa
The 20th Meeting of Partners in the Africa Business Network took place at the Federal Ministry for Economic Affairs and Climate Action on 19 March. The network is a Federal Government initiative to support German SMEs that wish to develop and expand their business in Africa. The Partnering in Business with Germany (PG) programme is one of the network partners that promote cooperation between Germany and Africa.
AI for SMEs: potential for South-African companies
Artificial intelligence (AI) has become a firm component of day-to-day business ìn many companies and their work processes worldwide – in order to increase efficiency or optimise processes. What possibilities does the implementation of AI offer in enterprises? And how can my own company benefit from AI?
Networking: a valuable tool for South African SMEs
Under the theme ‘Connection creates Values’, over 70 South African entrepreneurs who are all former participants of Partnering in Business with Germany met in Johannesburg in mid-September. The event focused not only on networking but also on the sharing of views and expertise on foreign trade financing.
Extension by three years: continuation of support of business initiation with German SMEs for South African business executives
South Africa and Germany have extended their cooperation in the context of Partnering in Business with Germany by another three years. Lerato Mataboge, Deputy Director-General at the South African Department of Trade, Industry and Competition (dtic), and German Ambassador Andreas Peschke signed the respective joint declaration of intent in Pretoria on 24 April 2024.
South Africa: Course set for further cooperation
Within the framework of the German-South African Binational Commission on 19 June, the working group on economy and energy met. Ms Borak, Deputy Head of Bilateral and Regional Climate and Energy Cooperation, Sub-Saharan Africa at the BMWK, also discussed the Manager Training Programme, in which South Africa has been a partner country since 2019.
“We got recognized globally after the programme”
“Gaining new strength through cooperation” – this was the motto of the first alumni event on 11 and 12 May in Cape Town, South Africa. The theme was not only on paper but was lived by the former Programme participants on both days. The focus was on networking among themselves as well as on cooperation with German institutions.
Wine and friends make a great blend
Ezanne and Lesego got to know each other during the Virtual Manager Training Programme in 2020. Then they met each other in real life and became friends. At one of their get-togethers, they hit on the idea of creating their own wine range. And that was the beginning of “Khai Wines”. Khai means “rise up”, and the brand represents the passion the two entrepreneurs have for their home country South Africa.
