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Partnering in Business with Germany at MEDICA 2025: high level of participation and strong international interest
The Federal Ministry for Economic Affairs and Energy (BMWE) presented the Partnering in Business with Germany programme at MEDICA in Düsseldorf from 17 to 20 November 2025. At the stand, visitors had the opportunity to inform themselves about the programme’s scope and objectives for structured business initiation with currently 22 partner countries.
Visit of Parliamentary State Secretary Stefan Rouenhoff to Vietnam: meeting with programme alumni
Parliamentary State Secretary at the Federal Ministry for Economic Affairs and Energy and Member of the German Bundestag Stefan Rouenhoff visited Vietnam together with a business delegation from 16 to 19 November 2025. The third session of the German-Vietnamese Joint Economic Committee, which took place in Hanoi on 17 November 2025, was one of the highlights of the visit.
Fresh impetus for cooperation: delegations from Central Asia and Latin America at AGRITECHNICA
International delegations from Kyrgyzstan, Uzbekistan and Colombia visited AGRITECHNICA – the world’s leading trade fair for agricultural technology – in Hanover from 11 to 13 November 2025 in the context of the Partnering in Business with Germany programme.
Strong in challenging times: partnerships to open up new markets
“Seizing opportunities in times of continuing crises”, “using Germany’s competitive edge of innovation” and “taking more risks” – these issues were discussed during the 3rd Foreign Trade Day of the Federal Ministry for Economic Affairs and Energy (BMWE) in the Haus der Deutschen Wirtschaft in Berlin on 28 October 2025.
Basis laid for partnership with Kenya
From 13-14 October, a delegation headed by the Federal Ministry for Economic Affairs and Energy travelled to Nairobi to discuss the beginning of bilateral cooperation under the Partnering in Business with Germany Programme.
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Fresh impetus for cooperation: delegations from Central Asia and Latin America at AGRITECHNICA
International delegations from Kyrgyzstan, Uzbekistan and Colombia visited AGRITECHNICA – the world’s leading trade fair for agricultural technology – in Hanover from 11 to 13 November 2025 in the context of the Partnering in Business with Germany programme.
New markets, new partners – how German SMEs benefit from Latin America
Latin America is an increasingly interesting prospect for German companies, particularly small and medium-sized enterprises seeking to diversify their supply chains, open up new sales markets or place technologies internationally. The Partnering in Business with Germany programme brings together SMEs with fitting partners from this region. The fact that Colombia and Brazil are joining the programme as new partners underlines Latin America’s strategic importance as a forward-looking market for German SMEs.
Successful talks in Colombia
The trade relations between Colombia and Germany are to be further strengthened. For this purpose, representatives of the Federal Ministry for Economic Affairs and Energy (BMWE), the GIZ, the Colombian Ministry of Commerce, Industry and Tourism (MinCIT) and the government promotion agency ProColombia and further stakeholders met in Bogotá and Cali at the end of May 2025. The aim of the talks was to launch Partnering in Business with Germany with Colombia.
