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New markets, new partners – how German SMEs benefit from Latin America
Latin America is an increasingly interesting prospect for German companies, particularly small and medium-sized enterprises seeking to diversify their supply chains, open up new sales markets or place technologies internationally. The Partnering in Business with Germany programme brings together SMEs with fitting partners from this region. The fact that Colombia and Brazil are joining the programme as new partners underlines Latin America’s strategic importance as a forward-looking market for German SMEs.