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Hannover Messe 2026: international cooperation as key to success for German SMEs
The Hannover Messe 2026 trade fair, which attracted around 110,000 visitors, impressively showed the extent to which industrial transformation is characterised by international cooperation. It is becoming more and more obvious for German SMEs that economic success increasingly depends on access to new markets and innovative partners.
New partner countries boost diversification and resilience in Germany’s trade and investment
The Partnering in Business with Germany programme has provided a strategic impetus in recent months: Türkiye, Brazil, Colombia, Kenya and Indonesia have been added as five new partner countries. The aim is to facilitate access for German small and medium-sized enterprises (SMEs) to high-growth markets and to further advance the international diversification of trade and supply relationships. Malaysia is expected to complement the partner network in due course.
New markets, new partners – how German SMEs benefit from Latin America
Latin America is an increasingly interesting prospect for German companies, particularly small and medium-sized enterprises seeking to diversify their supply chains, open up new sales markets or place technologies internationally. The Partnering in Business with Germany programme brings together SMEs with fitting partners from this region. The fact that Colombia and Brazil are joining the programme as new partners underlines Latin America’s strategic importance as a forward-looking market for German SMEs.